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Tips for Selling Books at Festivals, Fairs, and Outdoor Events

Posted on June 8, 2018 in Uncategorized

In today’s world, authors have to be clever, think outside the box, and reach far beyond Amazon, libraries and brick-and-mortar book stores to sell their books. More and more authors are trying their hands at selling their books at country fairs and festivals-events that can draw thousands of potential buyers and be a fun, lucrative venture.

Considering selling your book at a fair, festival, or other outdoor venue this year? Here are some tips that may help you.

  • PARTNER WITH ANOTHER AUTHOR-Partnering allows you to share entry expenses and also share tasks and equipment. At a recent fair, I brought the tent, sandbags for the tent, the easels for our posters, a phone charger, and a decorative tablecloth. The author I partnered with brought a folding table, two folding chairs, a table scarf, and other supplies. I enjoyed having a friend to talk to when no patrons were stopping by the booth.
  • NEGOTIATE WITH ORGANIZERS-If the booth fee is too high for you to make a profit, contact fair organizers well in advance, explain the tiny profit margins of books, and ask for a different deal.
  • PROMOTE BEFORE AND DURING-Hopefully, the festival organizers will promote the event in advance. However, about a week before the event, start posting on social media and tell people you will be there selling books. Write a short press release for the newspaper or community newsletter. Ask for a guest spot on a local radio show to talk about your book and your participation at the fair. Also, during the event, take photos of book buyers and splash the photos all over social media to remind people of the fair.
  • TAKE POSTERS AND SIGNS-A good poster or sign can help lure people into your booth. Place your posters on easels so they are eye-level and easy to read. It’s also a good idea to have signs in the booth saying things like,”Local Authors,” “Ask Me About My Book,” and “Signed Copies of Books Available.”
  • MAKE A LIST-Make a list and be prepared. Some events provide a table and chairs, and others do not. Beyond books, business cards, posters, and money, you may need tape, scissors, a pen, paper, a few basic tools, a jacket, a hat, sunscreen, water, hand sanitizer, tissue, paper towels, a change of clothes, a hand truck, phone charger, and trash bags.
  • SET UP A TENT OR AWNING OVERHEAD-A tent will protect you from the elements (torrential downpours, burning sunshine, etc.) If you opt to use a tent, you may want to tie weights or sandbags to the legs to prevent the wind from blowing it away. Also, a can of WD-40 may come in handy since metal frames rust sometimes making legs and braces hard to slide into position.
  • STACK BOOKS ON THE TABLES-Stack a few books on the table so passersby can read the spine of the book. Also, prop one book upright so patrons can see the cover from several feet away. If the weather is wet or humid, don’t take too many books out or the pages will swell and buckle.
  • BE NEAT-Keep your table nice, neat, and presentable. Clutter is distracting. No one wants to see crumpled candy wrappers and trash on the table top.
  • GIVE STUFF AWAY-One way to draw people into your booth is to give away inexpensive freebies. At the fair I attended, I gave buckeyes to dozens of people as they contemplated buying my book. I’d smile and say, “Put it in your pocket for good luck.” The buckeyes were great conversation starters. Be creative. What about a clear vase full of Tootsie Rolls? Or bookmarks? And as always, have business cards on the table for people to take home.
  • HAVE OTHER RELATED THINGS TO SELL-Have other things for sale, too. A friend of mine who is currently marketing a book about farming and relationships, also sells jars of yummy vegetables at her events.
  • POSITION YOUR TABLE CLOSE TO THE FLOW OF PEOPLE-You want to be as close to the people traffic as possible so you can make easy eye contact. If you place your table deep within your booth, a potential customer has to walk all the way in, which may deter people from stopping.
  • SET SMART PRICES-Don’t sell your book for an odd price requiring coin change. Make it easy on you and the buyers and round the price to the nearest dollar.
  • HAVE CASH AND YOUR SQUARE DEVICE-Have plenty of cash on hand. At the fair I attended recently, I sold copies of my book for $16, so I made sure that I had plenty of one dollar bills in my cash box. Also, make sure that your Square device (or other credit card processing device) is working and ready for the day. Pre-program the items you will be selling on your Square app so you don’t have to remember the prices during the transaction.
  • KNOW YOUR ELEVATOR PITCH-An elevator pitch is a thirty-second description of your book. Every author should have one, and every author should practice saying the pitch over and over again. If you partner with another author, make sure you know how to pitch his or her book, too.
  • PREPARE FOR CHIT CHAT-“So, are you from around here?” “I love your boots!” “Do you read nonfiction?” “Do you have keepsakes or heirlooms at home?” “You look familiar to me.” “I think the rain is over for a while. Have you seen the radar?” Also, if you find out a patron is involved in a particular school, library, club, or group, inquire about speaking to the group about your book. Seize the moment and ask, and don’t forget to get his or her business card or contact information.
  • DON’T HOUND PEOPLE-Not everyone reads, and not everyone wants to buy a book at a country fair or fall festival, so if they keep walking, let them walk away. Don’t call to them. Don’t badger them. Let them go.
  • WEAR COMFORTABLE, APPROPRIATE CLOTHING AND SHOES-Sorry, four-inch-heeled Manolo Blahnik shoes and skin-tight pencil skirts aren’t appropriate articles of clothing for a country fair or street festival. Think comfort. Consider jeans and a nice top. Wear comfortable shoes.
  • WEAR A NAME BADGE-A name tag will help people know who you are so they can call you by name. It will also reinforce your brand.
  • SMILE AND BE FRIENDLY-No one wants to buy a book from a grumpy author. Smile. Be friendly. Be inviting. Be helpful. Be respectful. Let people know you are approachable and you want to be there. And be excited about your book.
  • WRITE A THANK YOU NOTE-In today’s world, a simple thank you goes a long way. Sit down and write a thank you note to the event organizers and ask them to keep you in mind for other events.

Thousands of people ramble around and spend money at outdoor festivals, fairs, and events when the weather is nice. Be ready to pitch them your book. Happy book selling!

Bible Study on Revelation 5: Why Was the Lamb Considered Worthy to Open the Book?

Posted on May 31, 2018 in Uncategorized

The vision of John as recounted in Revelation 5 is about developments in the heavenly courts that set the stage for the opening of the seals in the next chapter. The vision of this heavenly scene had its beginning in chapter 4 where the prophet saw the setting of thrones in place as if a judgment sitting or tribunal is about to be in session. It seems as if the opening of the book was the center of attention in this sitting and that somebody who is worthy to open that book must be found.

This book in question was seen in the hand of the Father and based on Johns reading of the situation heaven seemed to be in a crisis because no one was found worthy to open the book and look thereon. So serious was the situation that John, who was not even apart of the proceedings, got emotionally involved and began to weep. Based on how the prophet conveyed the message, it was if a search was made in heaven, on earth, and under the earth and none was found worthy to take the book out of the Father’s hand.

When I was studying this particular chapter in Revelation for the first time, the question that often comes to mind is, what are the qualities that God was really looking for in a person that would make him worthy to open this book? I understand why it is said that no man on earth was found worthy because we are all sinners at least by inheritance. But why couldn’t anyone be found in heaven? In heaven there are the angels who have never fallen, why couldn’t that be enough to make them worthy to open the book?

As the scene unfolds, one of the 24 elders that were seen sitting around the throne of God came to John with the comforting words saying,

“Weep not: behold, the Lion of the tribe of Juda, the Root of David, hath prevailed to open the book, and to loose the seven seals thereof.” Rev. 5:5 (KJV)

After the prophet was greeted with the comforting news he saw Jesus under the symbol of a Lamb that had been slain. The introduction of Christ under this symbol points us to His work as Saviour and Redeemer and this is mainly what qualifies Him to undertake this function. It seems to indicate that the work of losing the seals and opening the book in the context of a tribunal has to do with those for whom He died. This is the sentiment that was expressed in a show of gratitude to the Lamb:

“Thou art worthy to take the book, and to open the seals thereof: for thou wast slain, and hast redeemed us to God by thy blood out of every kindred, and tongue, and people, and nation.” Rev. 5:9 (KJV)

The characteristic value of the Lamb that makes Him worthy to open the book can be broken down into two distinct categories:

1. His identification with the human family:
2. He has personally prevailed in the conflict with evil

THE HUMANITY OF THE LAMB: In the announcement that the Lamb was found worthy to open the book, He was introduced as coming from the tribe of Judah. As a member of an earthly tribe, it clearly identifies Him with the fallen sons and daughters of Adam. When I recognize this fact, it helps me to see why angels do not qualify. It takes someone who knows what it is like to be human, someone who understands the weaknesses and imperfections in the human experience to be able to empathize with humanity.

The critical importance of the humanity of Christ to us is clearly expressed in the following statement from the book of Hebrews:
“Wherefore in all things it behoved him to be made like unto his bretheren., that he might be a merciful and faithful high priest in things pertaining to God, to make reconciliation for the sins of the people. For in that he himself hath suffered being tempted, he is able to succor them that are tempted.” Heb. 2:17, 18 (KJV)

Because Jesus was “made like unto his bretheren”, we can be assured that we have someone in heaven on our side; who alone is found worthy to approach the Father on our behalf. The act of looking on the book is not just a mere glance at words but an examination of matters as it relates to the eternal destiny of man. It is for this reason why the Son of man had to be chosen to deliberate on these cases and to make a ruling.

With regard to the authority that will be vested in the Son of man in matters of judgment, Jesus has made the following declaration: “For the Father judgeth no man, but hath committed all judgment unto the Son” Jn 5:22 (KJV). Thus we are seeing the exercise of this authority in the opening of the seven seals.

THE LAMB HAS PREVAILED: It was said that the Lamb has prevailed to open the book. How did he prevail? He prevailed because of two things. Firstly, he lived a sinless life by the means of which He was victorious over Satan. One of the qualities that made Christ able to deliver us from the power of sin is the fact that He is “holy, harmless, undefiled, separate from sinners” Heb. 7:26. Secondly, He prevailed in that He has accomplished the plan of salvation and gave assurance of eternal redemption to penitent sinners.

Satan in his desperate attempt thwart the plan of salvation had made numerous attempts to get Christ to yield to temptations but they all failed. In claiming victory over the prince of this world, Jesus made the following statement: “Hereafter I will not talk much with you: for the prince of this world cometh, and hath nothing in me.” Jn 14:30.

And again He said: “These things I have spoken unto you, that in me ye might have peace. In the world ye shall have tribulation: but be of good cheer; I have overcome the world.” Jn 16:33

In Revelation chapter 5 we have the comforting assurance that the only one that was found worthy to take the book and to look thereon is a human being like us. He is made worthy because he is our sinless Redeemer who can identify with our situation on earth. Because of this, we too are assured of victory over sin and the privilege of being considered worthy to open the books in the millennial judgment of Revelation 20 (See Rev. 20:4, 12).

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Top Benefits of Booking a Crewed Yacht

Posted on May 23, 2018 in Uncategorized

Yachting is considered to be very luxurious as it offers everything that completes a holiday. Lots of countries are nowadays providing yachting services to people who are looking forward to a nice sea holiday. Yachts are very comfortable as their design is precision crafted and comprise of beautiful decks and cabins. You can easily book a suitable yacht for yourself online but if you do not know how to handle it, then it would be wise if you go for a crewed yacht.

Maximum comfort
Crewed yachts are very comfortable as they are handled by a team of professionals so that the people on the yacht can live their holidays up to the fullest. These kinds of yachts are very comfortable as they don’t burden the people with any responsibility. The level of comfort however increases depending upon the professionals you hire in the crew. Yes, you also get the liberty to choose the number of professionals you want to hire for taking care of your selected yacht.

Budget friendly
Yachts that are hired without any crew are very costly as you will have to deposit the security for the one you choose. This security will have to be deposited by you before you start your journey into the sea. Crewed yachts on the other hand are very budget friendly as there will be some professionals deployed by the company on the yacht that will make sure the yacht remains intact and sails according to the guidelines.

Easy booking
Crewed yacht charters are very easy to book as all you need to do is go online and surf the most reputed website for getting the service. Yacht companies have lots of contacts all around the world and they never leave their customers unsatisfied. It is however crucial that you choose the yacht that is in line with your taste as you might not be able to derive the desired level of satisfaction by choosing one in a hurry.

High end facilities
Crewed yachts are rich in high end facilities, for example; superior kitchen, spacious cabins, lifeboats and whatnot. These facilities will not increase the overall package of your selection and you can choose one without worrying about it.

No interference
You must be thinking that the professionals who will accompany you on the yacht will try to interfere in your personal space but there is nothing like that. They mind their own business but you have the authority to talk to them in order to ask for any special service, for example; stopping at a beach-side for camping. Lots of people ask for this as it is absolutely risk free given the fact that yachts have jet propellers and can stay at a single place even during tidal waves.

So these were the top benefits of booking a crewed yacht. I am pretty convinced that if you do your research well, you will be able to find the best in class crewed yacht for yourself. You can surf the internet for more information on these types of yachts.

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